Executive Coaching


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Tristan de la Rosa brings an uncommon blend of masterful real-world experience and rich multi-national & multi-cultural insight to the Executive Coaching field.

He has over three decades of leadership and management experience, working with the world’s largest and most respected consumer goods companies. Starting out as Brand Manager at Procter & Gamble, Tristan rose to senior Marketing and eventually Country Executive and Board Director level positions in companies that include Kraft Foods, Johnson & Johnson, and the Wm Wrigley Jr Company. He has been posted in some of the world’s most important and fastest growing markets - including China, India, the tiger economies of South East Asia - as well as in the United States. In these assignments, Tristan has successfully led and managed organizations in meeting every imaginable challenge: from overseeing start-ups to turning around problem ventures; from launching brands in a single market to orchestrating complex marketing and business campaigns across an entire region. Throughout the course of his professional life, Tristan has coached, guided and helped shape the careers of hundreds of marketing managers and other executives, many of them today acknowledged leaders in their own right.

Tristan regularly writes executive briefs and other articles on leadership and management issues of interest to marketing managers and other executives, some of which have appeared in national publications and are also available via this website. As a recognized thought leader on Asian business, he has led roundtables and panel discussions with senior executives and academics at the World Trade Center of Illinois and other fora.

Tristan is a pro bono Account Director at the Taproot Foundation, a non-profit organization providing management and marketing consultancy services to other non-profit organizations.

Tristan is based in Chicago, Illinois where he shares a home with Marilyn, his wife of 30 years. They have a daughter, Ana-Isabel, a licensed Physical Therapist; and a son, Marco-Gilberto, who has just graduated from the University of Chicago with degrees in Economics and Public Policy.


Unlike so many practitioners who represent themselves as Executive Coaches but have little or even no actual leadership experience, Tristan’s career cuts broadly and deeply… Senior Manager or Country Head for subsidiaries of global behemoths like J&J, Kraft, P&G, Wrigley Co; actual managing experience in diverse countries including India, China, Singapore, Vietnam, United States. Being there and having done that, Tristan speaks with authority and listens with great empathy.
KR, Country Managing Director, Fortune 500 Personal & Household Care Company


To every coaching engagement Tristan brings to bear the full weight of his decades-long experience working in the executive suites of some of the world's best and most respected consumer goods companies. Couple this with his personal warmth, sincerity, and sense of humor, it would be difficult to find a better coach.
LG, President & CEO, Asia 1000 Multi-Industry Holding Company



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